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Marketing Director

Twin Rivers Nursing & Rehabilitation

Location: 2420 W 3rd St, Owensboro, KY 42301, USA
Type: Non-Remote
Posted on: July 8, 2020
This job is no longer available from the source.
MUST HAVE MARKETING EXPERIENCE IN THE OWENSBORO,KY AREA
POSITION PURPOSE:
Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships.
ESSENTIAL FUNCTIONS OF POSITION:
• Designs and manages the marketing strategies for the facility.
• Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits.
• Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources.
• Utilizes educational opportunities to present the facility to referral sources.
• Identifies, contacts and manages potential clients.
• Sources potential, appropriate patients for facility.
• Accomplish targeted census goals.
• Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in development of marketing communications and coordinating promotions.
• Identify marketing profram opportunities, and write and edit marketing materials to support sales and marketing objectives.
• Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor saled and business activity.
• Participates in departmental budget planning and supplies monthly report to Administrator.
• Perfrom additional duties as assigned.
EDUCATION/REQUIREMENTS:
Bachelor's degree perferred. A minium of 4 years experience in healthcare industry and regional healthcare marketing experience perferred; or equivalent combination of educaiton and experience. Health care product or service sales experience required.